Academic Paper from the year 2020 in the subject Tourism - Miscellaneous, University of Dhaka (Faculty of Business Studies), language: English, abstract: This study shares three different Islamic tourism concepts. The main objectives of the study are to determine the components of halal tourism and the opportunities and challenges of halal tourism. Furthermore, the study recommends some marketing practices of halal tourism as well as some controlling practices applicable for halal tourism. The concept of halal tourism is getting populated day by day because of increasing number of Muslim populations, the development of middle class and increasing amount of spendable income. This concept is also talking about sustainability. Halal is one of the most popular Arabic words in Islamic word which means lawful. Islamic Council of Victoria define halal as free from any component that Muslim are prohibited from consuming and processing, making, producing, manufacturing and/or storing by using utensils, equipment and/or machinery that have been cleansed according to Islamic law.