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Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
IGI GLOBAL
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As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By utilizing AI, farmers can improve crop yields and reduce environmental impact while communicating their sustainability efforts to consumers. This approach supports environmental sustainability and creates a more resilient agricultural sector that aligns with the values of modern consumers. Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence explores the intersection of agriculture, green marketing strategies, and AI within the context of sustainability. It examines the integration of these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. This book covers topics such as precision agriculture, sustainable development, branding, and marketing, and is a useful resource for data scientists, environmental scientists, business owners, marketers, agriculturalists, academicians, and researchers.
Large Print:
Yes
Large Print:
Yes
Language:
English
Language:
English
Release Date:
October 2010
Release Date:
October 2010
Length:
263 Pages
Length:
263 Pages
Weight:
0.66 lbs.
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